WOW Factor

25
Feb

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Shaun King has his WoW factor story.  Read it. You won’t be able to stop. His story is much more than a WOW factor for his blog, but it is still a WoW Factor.

What is a WoW Factor Story?

It is the story you tell on a first date.  It show the other person you are interesting & helps if it REALLY HAPPENED.

I’m still trying to figure out my wow factor. Maybe I’ll use my Giraffe Story.

guy-walker-holding-giraffe

What are your guidelines for a WoW Factor Story?

courageous-church

This last Sunday, Valentine’s Day, I got to visit the Courageous Church.

The night before I had a dream of what the service might be like.  This is weird but my dream was:

  • That the worship leader was a Harlem Globetrotter. Some how he was able to play basketball and sing at the same time. ‘
  • The service was three hours long.
  • & Shaun King spoke via Skype.

Ok I made up the last point, but the other 2 were really in my dream.

Ready to visit my first urban church, I started early leaving my house @ 6:30am.  Arrived early and a few people showed me around.

I had a conversation with an Evolutionist during the free breakfast.  We talked about the bible.  He said a smart man wrote it.  Just before the service started Shaun (the Black Pastor) came over to greet me.  I was impressed. I think he greeted everyone in the room.  A very approachable guy!

The service:

I forgot what it is like to got to church as a new visitor.  It is like a first date. You really put yourself out there as a new visitor. Not knowing what to expect made me nervousness.

The 10 piece band was cool.  They had Rap music for the intro (Several rapper’s attend the church.) Shaun even opened by having a conversation with the crowd about their favorite Love song’s { Conversational Style.}

He talked about How to share your love.  Used some great examples from his life and Grey’s Anatomy.

Biggest take away:  “Love makes the small things better.”

If your ever in Atlanta stop and visit The Courageous Church.  It is a great diverse real community.


{If you cannot see the video click here}

Another good video on Social Networking by Seth Godin (1:18)

I totally stole this post from Shaun King an ARC pastor in Atlanta, GA.

In large part due to technological advances and the literal tearing down of walls that divide people groups into little segments that basically hate each other, the playing field in any particular area of the world (including church) is more level (or flat) than ever, but most churches have not yet caught on to this.

Hear me – the “old strategies” of leading church may work.

  • Some churches still swear that mass mailers are wildly successful. I believe them.
  • Some churches still say that 9am-5pm are the best office hours. I believe them.
  • Some churches still proclaim that the sermon is the most important thing a church can offer.  I believe them.

The problem isn’t whether I believe them or not, it’s that MILLIONS & MILLIONS of people don’t and while an equal number of people may really love mass mailers, traditional office hours, and have lives that revolve around the sermon, new strategies will reach people that old strategies won’t.  I’m not even saying one strategy is better than the other here, but that new strategies are needed to reach unreached people. Period.

Here a few numbers behind how Courageous Church has used new(er) strategies to reach new people.

  • Of the 700 people in attendance @ our church grand opening on January 11th, over 65% of them learned of us online.
  • Over 50% of our weekly 1st time visitors learn about our church from Facebook or Twitter.
  • About 50% of our financial giving takes place online.
  • Our Facebook ads have been shown a total of 26 million times.  Yes. I’m serious and we rounded down :-)
  • A very low ball estimate for the cost of a mass mailer to 26 million people would be $400,000.
  • Our ads (which are numerous, targeted, current, etc.) cost us $8,000

Is your church having success with old strategies? Tell me what. How?

Are you using new strategies that are working?

Are you doing anything that you thought would work, but hasn’t produced the results you expected?

PS: I will be speaking more about all of these things @ Bug Conference on July 13th and will be blogging and consulting about these topics really soon.

I think he makes a great point. What do you think?