Wait 6 years.

Today Tony Ashmore pastor of Church at Mirror Lake told me about a lady that came to C@ML.

She walked in and he asked, “How did you hear about us?” She responded, “From you mail piece.”

“From the one we sent out for Christmas?”

“No, from when you launched your church.”

To put things in perspective, C@ML launched 6 yr ago. That’s right The bulk mail out letter was on her refrigerator for 6 years.

Moral of the story: don’t judge success by the first day.