A pastor friend of mine just got a great deal on local TV commercials for his church. My first thoughts were, “Wow, that’s a total waste of time.” Instead of writing him an email on my thoughts, I decided to put them in a blog post.

After doing some research my thoughts have changed.

New Thought: Local TV Commercials are Effective!

But only if they appeal to your target audience. Of course, to appeal to your target audience you first have to know them (or be really lucky). Appealing to your target audience will have to be covered in another blog post.

Case Study

Recently, a radio show in my home town called Rick and Bubba interviewed a man named Robert Lee. Robert owns Cullman Liquidation. His business increased when he ran a local commercial. It is short (1.15 min) watch this awesome local commercial by clicking here.

Questions for your local commercial:

Are you painfully honest?
Is the real “YOU” coming out?
Do you have Rhett & Link’s help?
How will your target audience respond?
Most much will it cost?

If you want to watch behind the scenes of the commercial click here.

Videos Strengths:

Owner introduces himself and the business.

“Hi, I’m Robert Lee and I own Cullman Liquidation.”

He says what they do and don’t do.

“I sell mobile homes & ain’t gonna waste your time”

“These aren’t mansions, they come in 2 pieces”

“If that’s what your looking for then that is what I got.”

Introduces the staff.

“She decorates. She sells & these guys help me move them.”

Throw in random “sex appeal”

Girl smoking with a cougar roar.

Shares Real Life Stories.

“A bouncer in Birmingham hit me in the face with a crescent wrench five times,” he says. “And my wife’s boyfriend broke my jaw with a fence post. So, if you don’t buy a trailer from me, it ain’t gonna hurt my feelings.”

Makes the Big Ask!

So come on down to Cullman Liqudation and get yourself a home. Or don’t. I don’t care.

My question to the pastor: