Even the Old Testament from the Bible is relevant for our culture today.
I have made plenty of mistakes since creating my first social media profile, over 10 years ago. (I think it was an AOL Instant Messenger Account.) At first social media seemed like new world with new rules. It is not. The same rules apply in “real life” apply online.
3 Proverbs for Social Media
He who waits to click is wise. (See actual verse) Even in a fast pace world, it’s just not wise to post without thinking. I can’t tell you how many posts I have sent then later wished I had thought it through. Once it is on the web, it is out there. There is no taking it back. Here is tip to help think before clicking update. My pastor keeps a word document for tweets. He will type then look at it. And look at it some more. He said, “A lot of tweets I never send.” It is a great idea. It will certainly reduce typos.
The typing of the righteous nourishes many.(See actual verse) It is great to post what I’m eating for lunch but am I encouraging others? My goal is to not make online channels just about me. It is about “nourishing“ others. You can do this with quotes, bible verses, humor and other nourishing content. Are you helping others grow?
The thumbs of the righteous are a fountain of life. (See actual verse)It is amazing how a life-giving attitude can change things. When I’m around a life-giving person I feel invigorated. Are you bringing life to others?
Are people reading your church Facebook Page? What can you do to improve?
I have liked over 80 church’s Facebook pages in the last 5 years. I am surprised by how few of them I ever see again. Understandably, the pastor probably invited me after the hype of a big conference. He was excited and invited everyone he met. Upon returning home, he was overwhelmed by sermon prep, hospital visits and the general needs of people. Now that no one is updating the page, it gets as much attention as a shy boy sitting in the corner at a loud party. If you feel people are not reading your Facebook page, there may be a few simple things you can do to get them reading again.
Here are a few reasons people may not be reading. Also a few ideas to get people engaging again. I have implemented these on the ARC page with great results.
Reasons I don’t engage:
You never update. If you don’t have time train someone who does. Post pictures. Keep in mind that updating is joining the conversion. People have three ways to engage other than just reading. They can Like, Comment or Share. Which action do you want them to take? Craft the post in a way they can do one, two or all three. Also you can you can to schedule post.
You only talk about your church. Have you ever been on a date when the other person only talked about themselves? It is NOT enjoyable. That is the same feeling your followers will have if you only talk about YOU. Ask questions. If you don’t know what to ask try something simple. Sample question: “Fill in the blank: My God is _____________.”
I’m not inspired. Add quotes. Share stories of life change. If you don’t have time to write at least post photos. You can ad value to your follower by a simple uplifting post.
Bonus: Share stories. Church is about celebrating life change. Hillsong does this well. To see the Hillsong Church Page on Facebook click here.
The pages I read on Facebook are updating regularly, asking questions and sharing stories.
Have you ever tried to get someone to sign up for an enewletter? It is even harder to keep them from unsubscribing.
Awhile back, I rented a movie from Redbox. On checkout, they asked me for my email addy (address). They started sending two emails a week. I’m usually quick to unsubscribe from an email list. I like to keep a clean inbox. But after two years, I still haven’t click the unsubscribe link. According to Redbox.com the company has 31,000,000 emails on their subscribers list. They must be doing something right.
6 Reasons Redbox Can Email Me (& 31 million other people)
1. Predictability. They are predicable. I get the emails at the same time each week. I have come to expect them. Marketing expert, Seth Godin, also uses the predicable approach. He emails marketing tips every morning.
2. Professional. Their emails are designed well. The templates makes sense. One movie is highlighted and many others are listed.
3. Photos. I can glance and quickly “read” the message. I get bogged down with text. It takes too long to read. I love “reading” photos.
4. Personal. They remember my birthday. It is also worth noting that they don’t over use my name. Redbox is personal without being creepy.
5. Percentage. A large percentage of the emails I get are for 50-100% off. Even though the movies are only a $1 it is still nice to get a discount!
6. Prompt. Any time I rent or return a DVD a confirmation is sent almost instantly. They also announce new movies like a machine. Well I guess it is a machine…
6 Sure Ways to Get Unsubscribes
It is also worth mentioning reasons people unsubscribe from emails.
1. Inconsistent. Send emails at random and watch them unsubscribe by the droves. Campaign Monitor says sometimes this is because people forget they signed up. If it has been a while since you sent consider reminding them how they got on the list.
2. Amateur. Nothing is more amateur than busy/confusing design and misspellings. Do you best to avoid both. (But don’t worry we all make mistakes.)
3. Too much text. You don’t have to have a high dollar photos but large blocks are text are not what I look forward to when trying to get my inbox down to 0. Keep it short and on point.
4. Impersonal. You never see a handwritten note that starts off, “Hey Customer.” While Redbox doesn’t use my name a whole lot they do remember my birthday. Just don’t over do it and get creepy.
5. Never offer deals. I picked up my wife’s phone the other morning. She had at least 10 emails from that night and early morning. All were offering deals. I guess I’m not the only one who likes a good deal. If there is not value in being on your email list why should anyone sign up?
6. Slow. Receipts and notifications are usually automated. There is no reason for them to be slow. If they aren’t automated do it ASAP. Also announcements are usually time sensitive. If you are slow to keep people in the loop… well see the last sentence of point 5 above.
Facing apathy exists to bring positive change to not only those who read it, but also those that may never read it. We have partnered with The A21 Campaign to make sure that happens. Co-founded by one of the book’s contributors, Christine Caine, The A21 Campaign exists to abolish injustice in the 21st century, focusing their efforts on human trafficking and modern day slavery. We at Facing Apathy believe that this is one of the most tragic social injustices that exist in the world. That’s why we have committed to support this fight with every cent of profit from this book.
Recently, I visited a church plant on launch day (the first big service). I was really impressed by their video announcements. Upon arrival, a friendly man in a Refuge Church t-shirt and orange vest helped me find a parking spot. Upbeat music was playing in the parking lot. I was greeted by the pastor as I entered the middle school. He and the team had done a beautiful job transforming the school in to a church. The service was great, and the video announcements were awesome!
Later, I found out the pastor had outsourced. He hired someone (a professional) to do the video announcements. Genius! A church planter shouldn’t have to buy the equipment (or spend the hours shooting and editing) required to have great announcements. Watch the video above for a sample.
People measure spiritual authority in several ways. This week in all staff meeting, Missions Strategist Fred Markert, said this was how we could know our level of spiritual authority. Add the three areas together for your level.
Depth of devotional life
Depth of character
Your level of your spiritual authority.